What is the core competitiveness of clothing enterprises

Why can't a great country become a world brand, brand power? The competition of garment enterprises is becoming more and more fierce, and Chinese garment enterprises are bound to move towards the era of internationalization, globalization and brand operation. Why can't Chinese garment enterprises speak with the same voice on the international stage? Are you all ready, Chinese apparel entrepreneurs? May I ask what is the Chinese clothing enterprise? Some people think it is science and technology, science and technology is the leading productivity; Some people think it is the modernization of equipment and information; Some people think it's management; Talent; Channels; Money and so on. I think the core of Chinese clothing enterprises is the optimal allocation of resources and the optimal integration of the industrial chain.

First of all, the brand concept is highly unified. The unification and internationalization of national culture is the ideological guarantee of brand power. 1.3 billion people convey the same voice to the world: "China is a big country of clothing, but also a strong brand and brand power." Brand publicity has a unified caliber, why the major national brands in the face of international competition have no unified slogan? How to resolve the contradiction between the greater benefit of entrepreneurs and the greater overall benefit of national brands? The country and nation should set up an enterprise model, actively guide clothing enterprises to healthy development from a macro perspective, and provide correct public opinion guidance for the world.

Second, efficient integration of all links in the industrial chain. Due to the asymmetric distribution of apparel raw materials, textile technology, production base, talent structure, capital operation, and apparel information, resources have not been optimized, and the top priority is how to optimize the industrial chain. In terms of raw materials: the government has carried out reasonable layout and scientific planning for the western region and the main raw material bases, correctly guided the planting and cultivation of raw materials, built a good market environment, point-to-point cooperation, and ensured the healthy development of the textile industry. In textile technology: Optimize the national key textile industry bases, such as Guangdong, Zhejiang, Fujian, Jiangsu, Shanghai and other major textile bases resource restructuring, shorten the distance with the raw material base, and establish point-to-point supply and marketing cooperation with the raw material base. In terms of talent education: the national textile colleges and clothing colleges are restructured and merged, and education is subdivided according to the division of labor of the garment industry chain, dividing professional textile colleges, clothing design colleges, clothing brand planning colleges and universities, etc., to provide excellent professional talents for the clothing industry base. In terms of labor output: point-to-point cooperation between provinces, regions and regions, and large labor-exporting provinces can be established, and factories can be set up nearby and joint ventures can be used to fully integrate labor forces and production factors. In terms of capital operation: promote the listing of large and medium-sized garment enterprises, guide and encourage enterprise mergers, acquisitions and restructuring, so as to expand the brand effect of large domestic garment enterprises and enhance international competitiveness. In the information construction: the introduction of international excellent information talents, the purchase of international excellent technology, informationization to drive industrialization, completely solve the situation of backward information. In terms of management: accelerate the transformation of modern enterprise mechanism, from family business to business family transformation. Through the deep integration of the middle and lower reaches of the industrial chain, the rapid operation of logistics, information flow and capital flow of the clothing industry can be accelerated.

Third, take the road of scale efficiency. China's garment production scale is large in the world, how to deeply integrate and quickly improve efficiency is the key, emancipate the mind, improve the economic system, develop a new model of the garment industry, accelerate industrial upgrading, from extensive to strategic rapid transformation, effectively combine scale and efficiency, and realize the transformation of industrial cluster to industrial internationalization.

In short, the vitality, combat effectiveness and willpower of the whole national brand are the core competitiveness of Chinese clothing enterprises, and the scientific and efficient development of the whole national brand can truly guide Chinese clothing enterprises to the road of brand power.